We hear more and more about SEO audit (global SEO analysis) and yet not all those who have an e-commerce or a simple online showcase know exactly what it is and what are the advantages of carrying out an in-depth SEO analysis .
Curious to find out how you can increase your business through SEO audit?
SEO Optimization, What is it?
Before we get into the discussion, let’s start from the basics: what is the meaning of the term SEO ?
SEO is the acronym for Search Engine Optimization which in Italian means optimization for search engines . This means that there are rules of writing (and not only) to ensure that what we write on our website appears on the first pages of the main search engines when the user, for example, enters a certain word on Google.
Having a good website ranking means having a greater chance of being chosen by the user , thus transforming the latter into an actual customer.
Let’s try to think about the importance that an SEO strategy and its related SEO audit have for your company’s coffers: appearing in the top positions, attracting the user’s attention to the detriment of competitors is the best thing I can wish for your business .
Want to get an analysis of your online presence?
Click here!
It is clear that planning an SEO strategy is not the only way to increase turnover, but it is also true that producing a certain good without the web knowing how much is produced is almost useless: creating a good product is the basis, SEO analysis takes care of everything else (or almost everything else)!
SEO Analysis, What It Is and How to Do It
An SEO audit is an SEO analysis that allows you to analyze the strengths and weaknesses of your web page . It is a real diagnostic check that allows you to understand what works but above all what does not work on the site, what are the reasons why you do not have a good ranking score and consequently be able to work to improve certain critical aspects.
When to do an SEO analysis?
Now that we understand what an SEO analysis is and its importance in achieving certain business goals, we may wonder when it is time to proceed with this diagnostic test. Even in this case, there is no precise rule, it clearly depends on various factors. In theory, however, an SEO audit must be done when :
it was decided to create a new website
during an SEO friendly migration to make sure everything went smoothly
We repeat: trust SEO specialists , they will know exactly how and when to carry out an SEO analysis!
Key factors for a good SEO audit
How to do it and what exactly are the topics to be covered to get real answers from an SEO analysis ? To get answers it is essential to evaluate on-page and off-page SEO:
web overview (competitors, indexing and link profile)
the structure of the site
the contents offered
the usability
1. Website Overview
Let’s start right away with a general overview of the situation. Finding out who your real rivals are and analyzing them guarantees that you can do as well as them, if not better! Through some SEO checker tools it is possible to:
have a list of search queries (search keywords) used by them and thus obtain their keywords, in this way you will be able to understand if the direction you are taking is right. The tools to do this can be the SEO tool of HubSpot or SEMrush .
In any case, finding out how your competitors attract users is a great starting point.
Link profile analysis allows you to discover the authority and notoriety of your website, also identifying possible spam links.
All this through some tools, first of all Google Search Console. make sure you have set up your robots.txt file correctly to give Google, Bing and other robots the correct information about which pages they can or cannot crawl ( allow or disallow ).
example number of pages indexed by search engine.
Respecting legal requirements such as the Do Not Call (DNC) list, compliance standards, and data protection legislation is essential when accessing the Hong Kong special database. Ignorance of the law could result in expensive penalties and damage to your reputation. Our organization offers premium database services, such special database as Gmail, WhatsApp, and telemarketing data. Furthermore, we provide firms with fax list data. To get premium database solutions, visit our website if you’re interested in our services.
2. Site architecture analysis
The structure is also an integral part special material of a good SEO analysis and if analyzed it offers many answers. Let us remember how the same structure of a website allows you to obtain a good position on search engines. The reason? Google rewards original, ordered and categorized content, for this reason it is essential to create a good tree structure with a consequent ar numbers effective and well-organized navigation menu.
what does it have to do with SEO audit?
Let’s go step by step: by website tree we mean the architecture of a site (home page → main categories → secondary categories). A site structured in an excellent way from this point of view allows Google to understand exactly what that particular site deals with, thus guaranteeing a good ranking score.
Sitemap – example of website tree structure
Is there a perfect tree structure?
What do we mean by a well-organized navigation menu ? In this case, the menu is a real home page where the user decides whether to continue browsing or stop because it is perhaps too complex. Otherwise, the user will almost certainly prefer to navigate to other sites, most likely those of direct competitors.
3. Website Contents
Let’s now talk about the contents that your site must have in order to obtain a good positioning: organize the pages and the various paragraphs in an orderly manner , of the correct size but above all created following the SEO perspective, in this way your ranking will have a higher score.
To be able to say that you have quality content, also make sure that you do not have intra or extra domain duplicates on the site . Duplicate content means topics treated in a very similar way or, even worse, repeated in an identical way on the different pages of the site. All this inevitably leads to a worsening of the ranking of the various pages: as already anticipated, Google rewards originality!
In an SEO audit, in order for the title tag to allow for good positioning it must be of the right length, both in terms of words and pixels, and it must not target the keyword in such a way as to prevent the so-called keyword cannibalization .
4. Usability of the website
Finally, performing an SEO analysis also means giving importance to the user experience and the speed of loading pages , a particularly delicate issue since it is associated with the phenomenon of the so-called abandoned cart. The reason? A website that loads pages slowly has a greater probability of rebounding but above all has lower conversion rates.
