With the amount of content being offered daily, opting for new formats can generate differentiation for companies and help them acquire new customers. Audio is a content format that has gained a lot of space among the public, mainly due to its versatility, being able to be heard anywhere , […]
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Have you heard of the SWOT Matrix (Strengths, Weaknesses, Opportunities and Threats). Or the famous SWOT (Strengths, Opportunities, Weaknesses and Threats). It can be very useful for your company in times of uncertainty. Do you know why? Knowledge of the context of your business and a precise internal and external […]
Before understanding how SEO works on Google and its importance for companies, let’s first understand what this acronym means. SEO stands for Search Engine Optimization , or “optimization for search engines”. It refers to the set of optimization strategies for websites.Blogs and web pages with the aim of improving positioning […]
This is a marketing strategy widely us in the online environment, through.Mass emails, paid ads, cold calls and pop-ups. The idea of this methodology is to go after the customer and capture their attention through products and services, and not with content to educate the user, as is the case […]
E-commerce in Brazil and around the world grew rapidly in. And, during the pandemic, it was an essential tool for the survival of some businesses. Those who were not selling online had to adapt, and those who were already selling .Intensifi their investments in digital channels. According to a survey […]
Organic traffic or paid traffic.This is a question that may hover in the minds of many companies when they start thinking about strategies to improve their digital positioning and attract more visitors to a website, blog or social networks. Increasing traffic is a task that requires both planning and commitment, […]
It is quite common for companies to associate digital marketing. Only with campaigns and posts on social media. However, to achieve good results, capable of boosting sales and improving digital positioning, it is necessary to go beyond social media actions. But don’t worry.We’re not saying that your brand shouldn’t use […]
If you follow trends in the business Marketing and ESG world, you will have already noticed that the positioning of companies in relation to sustainability and good social and governance .Practices directly influence the image convey by organizations to their public and, consequently, their.This can attract or deter investors. With […]
To attract your audience and make them consume what your company publishes.Be it content or products and services.It is necessary that your Content Marketing strategy is well align with your objectives. So, if you don’t already have one, we’ll help you create one. To begin with, it is important to […]
The first months of the year are ideal for those who want to organize their goals and direct their efforts to ensure greater business success. Therefore, we selected the main tips listed by WSI experts to help your company plan its Digital Marketing strategies for. Presented by the consultant, Cunha […]
