E-commerce in Brazil and around the world grew rapidly in. And, during the pandemic, it was an essential tool for the survival of some businesses. Those who were not selling online had to adapt, and those who were already selling .Intensifi their investments in digital channels. According to a survey carried out by there were 301 million online purchases made by Brazilians, an increase of 68.5% compared to Because of this, revenue grew significantly: the revenue generated was .More than 68.1%. Additionally, we saw a 40% increase in new online stores. And don’t think it’s a momentary change. She came to stay. In 2021, 78.5 million online purchases were made generating revenue of R$35.2 billion (which corresponds to an increase of 72.2%). This is truly incredible data! The consumer has now adapted to the practicality, agility and efficiency of the online environment.
The Customer Journey is crucial for e-commerce!
Companies to adapt to these changes.Need to know the best strategies involving e-commerce. And that’s what we’re going to talk about today here on this blog! We want to Lebanon Phone Number Data start this content with some tips that we consider crucial. The first is that if you are going to enter the world of e-commerce, enter to play. The market is vibrant and intense, and your business needs to be competitive. But don’t forget the most important thing: focusing on your user’s experience. This is the only way to keep the customer with you. First of all, let’s establish the pillars for successful e-commerce here . pillars for successful e-commerce Before starting to establish the pillars for successful e-commerce, you need to think about the Customer Journey . In e-commerce, it is generally divided into learning, evaluating the service or product and purchasing .
Don’t forget to invest in mobile navigation!
Fundamental aspects for a good customer journey In the learning phase, the customer searches for a product or service on a search engine, such as Google. When he clicks on a website link and accesses it, thisisASBDirectoryconfigured as the evaluation phase. He will enter the website and ask himself: “Am I in the right store?”, “Does this store sell what I need.Is itCan I find the best purchasing option?” or “Can I compare product options?”. If he decides to buy, then we reach the purchase phase, and some doubts may arise: “Can I buy quickly? Safely. “When will the product .Will I pay alotforshipping.Therefore, you need to structure this entire journey throughout your website. Your e-commerce must be simple clearfunctional and have a short loading time .
