The new season of the Netflix series , Emily in Paris , has the special participation of McDonald’s , the hamburger chain not only creates a menu to pay tribute to the series starring Lily Collins , but also takes the opportunity to make an appearance on the program as branded content. McDonald’s launches the works for a marketing agency in the luxury sector. When she hears that McDonald’s wants to promote the McBaguette in France, she sees a new opportunity”, she is the premise that introduces the chain’s product in the new season of the series.
An innovative marketing strategy
Netflix has integrated a McDonald’s Argentina Phone Number List campaign into an episode of the new season of Emily in Paris, as part of an innovative marketing strategy . As noted by the French subsidiary of the fast food chain, customers will be able to enter a competition to win an “It Bag” , a bag created for the campaign shown in the series. In addition to enjoying the McBaguette in a new menu accompanied by chocolate and raspberry macaroons.
An innovative collaboration between Netflix
Netflix recently launched its advertising-supported subscription ASB Directory model , and this strategy allows it to connect with the audience in an innovative and creative way. Fans of the series will be able to learn more about the history of McBaguette and the inspiration behind this new menu for the chain in the first episode of the new season of Emily in Paris. McDonald’s is not the only advertiser that makes an appearance in a Netflix series, other product placements can be seen in successful series on the platform such as Stranger Things, La Casa de Papel or Sex Education as part of Netflix’s advertising commitment.