With the growth of ecommerce, brands face great challenges when it comes to differentiating themselves from the competition to attract their target audience to the point of sale and obtain better conversions. Until recently, technology allowed brands to easily differentiate themselves, but now companies are finding it increasingly difficult to get closer to the consumer and obtain profitability . In this sense, Up-selling and Cross-Selling marketing strategies are very common to help brands increase their sales income. These techniques, which are based on data models , allow us to better understand the target audience and the market. And in a world where there are too many subjective elements, the only point that does not allow debate is the importance of data.
what advantages does the use of Cross-selling and Up-Selling provide
Having information to establish this Thailand Phone Number List type of marketing strategies is essential, but in order to get the most out of it, it will be necessary to automate all that data. Thus, all the connected information is collected in the data platforms, so that the different areas of the company can have access to it to measure not only marketing concepts, such as customer value, but also all the information that it can provide. different benefits to the company. In the specific case of the application of cross-selling, or cross-selling, the objective is to increase sales and publicize new products, which generates more profitability for the company. Likewise, it facilitates customer loyalty, since, by suggesting other products related to the purchase intention.
One of its main advantages is that it will help increase sales
Regarding Up-Selling, one of its main ASB Directory advantages is that it will help increase sales of products that generate greater profits for the company. Therefore, it is an ideal technique for the company to increase sales of the items that interest it most, taking into account the benefits they obtain from their sales. Likewise, it increases the value proposition of the online store by offering high-end, quality or prestige products that will facilitate the projection of a good image of the business. In the case of the customer, the use of this technique means an increase in their level of satisfaction, since the same business offers them to purchase a product that improves the option they were considering purchasing.
