Demolishing little by little moth-eaten clichés
For decades, the women who made their way into advertising were mostly white, thin, young and with long, silky hair . Additionally, they were mainly portrayed working in the kitchen or applying makeup. Such images have spurred standards and ideals of beauty that have ended up perpetuating stereotypes that are as fallacious as they are poisonous for women.
However, in recent years there has been a notable change in the way the advertising industry portrays women. Not in vain, increasingly diverse women (and of all races, ages and sizes) parade through the advertisements.
A journey through the portrait of women in advertising
To make the “Looking Back, Moving USA Phone Number List Forward” mural possible, the Getty Images “insights” team dove into its advertising archives in the United States and the United Kingdom and put 5,404 campaigns from the period between 1945 and 2022 under the magnifying glass to ultimately select 500 images.
“The size and scale of the mural are a sign of how powerful advertising. Can be and how looking at current advertisements it is possible to appreciate the legacy behind it, ” Swift emphasizes.
The mural shows, in Swift’s opinion, extraordinarily conspicuous. Changes in the advertising industry. Changes largely brought about by social networks, which have promoted a more authentic portrait of women. By the #MeToo movement and also by the evolution that has permeated not only photography but also areas such as diversity, race, age and disability.
The most notable change in the portrayal of women
when the representation in advertisements ASB Directory of black women, over 40 years old and with much more diverse bodies. has increased significantly .
The work was originally conceived to be unveiled at the United Nations headquarters in New York in 2020. Its launch was delayed as a result of the pandemic. Getty Images then went to the trouble of updating the mural just in time for this year’s Unstereotype Alliance annual summit.
Swift’s goal is for the piece to travel beyond New York City to be exhibited in more metropolises. Enable more people to see it both in person and virtually.
