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What is influencer marketing and how to choose the idea

Already know celebrities who are influencers on social media, such as the Kardashians, Selena Gomez and The Rock, but did you know that Jamie Oliver is one of the main influencers on Instagram when it comes to food, with more than 9 million followers? And there is also Cristiano Ronaldo , the football star and sports influencer, with more than half a billion followers. We mention international influencers because WSI operates internationally, but Brazil also has highly relevant influencers such as Bianca Andrade, Neymar Jr. and several others. Before looking for the right influencers to represent your business, you need to know your target audience, define your goals and know why you are interested in influencer marketing. With this information in hand, do you know what the next step is to find the right influencer for your business? Continue reading and check it out! marketing.

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Image of a black girl in a green dress and purple blazer taking a selfie on the street. Relevance to your business There are several styles of influencers, but when we talk about influencer marketing, it is essential Belgium Phone Number Data to look for someone who is relevant and aligned with your brand. Therefore, it is important to consider celebrities who are capable of influencing your target audience and have content aligned with the message your company wants to convey. Are the values ​​of your brand and the influencers you choose similar? A Google search will quickly show you which social media platforms they use, their reputation and the quality of their work, and this will be essential knowledge when making your decision — after all, you will give them the freedom to create content on behalf of your company. brand and speak to the public.


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If, for example, you are looking for a food influencer for your organic grocery brand and the potential influencer does not promote organic living, you will need to continue searching for the ideal social media representative. marketing. Image of a hand holding a cell phone and some  ASB Directory social media logos around it. Use social media to your advantage Social media is the best place to find relevant influencers for your influencer marketing campaigns. With your objectives outlined, defining the ideal candidate and the best way to measure the results obtained with this partnership becomes easier. The objectives most used by influencer marketing are: Range Impressions Engagement (comments, likes, shares) Reactions High quality content Conversions In the world of influencers.

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