Website are rather clear, there are notable reasons, as an organization, to consider removing it all together. When someone arrives on your website, you want to make sure that your conversion path is clear and easy to the User Benefits follow. (Think of this as the Yellow Brick Road of the internet world.) Overwhelming your audience with calls-to-action, headlines, and other options (like a number to call) can make them unsure of what to do next to continue their journey, and freeze up.
Fewer Unqualified Calls
When someone is unsure of what action to take, Analysis Paralysis kicks in and they are more likely to take no action at all, lowering your conversion rates. By not including a phone number, however, you make it clear that people must fill out a form on the site if they want to move forward or contact you.Not only is this frustrating, but it also Hong Kong Phone Number Data takes away from time you could be spending on qualified leads or perfecting your product. By removing your phone number, you give your audience no choice, but to get in touch with you online through a landing page or social account. It also helps you avoid receiving calls from solicitors, press, or even snooping competitors.
Fewer Distractions
Many tech companies keep their phone numbers under wraps, (I’m pretty sure I sprouted a grey in the amount of time I spent hunting for Google’s) but one that particularly stands out ASB Directory for doing it right is Wistia. Instead of offering a phone number, Wistia has resources like a Support Hub and User Community that provide a similar human element. With these resources, people can reach out to current users for answers or sort through a number of detailed eBooks instead of giving the Wistia team a call.
