If you own a home service business your phone leads are likely to highly outnumber your contact form submission leads (by about 8:1). You think about it, this makes sense. If your furnace stops working during a polar vortex, you’re probably not going to want to take the time to fill out an online contact form. You’re going to dial the company from your iPhone with your icy little fingers.
Not only is this a shame from a conversion rate optimization standpoint, but some also speculate that having a phone number on your site increases the trust value for your company. Basically, leaving it off or making it hard to find is doing a huge disservice to your business.
Make Your Phone Number Stand Out
Obviously, the best way to find out where you should list your phone number is to test it in different locations. For example, you might want to test the top right side the page versus the top left side of the page.
With that being said, here are some places we recommend you put your phone number: Nearly all of our clients see an increase in phone calls from the Web (we’re able to tell exactly where the calls came from with our call tracking software) when they put a giant phone number above the fold in the header area. You want Brazil Phone Number Data to be hard to miss. By default, a lot of people will check your footer for your phone number. There’s another benefit to having your company’s name, address, and phone number (NAP) in your footer—it will help with local SEO!
YOUR CALLS TO ACTION
You might also want to experiment with different colors. There are many different studies out there on the psychology of color in relation to calls to action, so it’s very possible to increase conversions simply by ASB Directory changing the color of your phone number. Red, for example, is a very popular color for calls to action: Bonus If you don’t have a mobile/responsive version of your site (shame on you, by the way), having your phone number large and in the header can make it easier for your customers to click to call from your website.
