Quilmes, which is probably the most popular beer in Argentine lands. Launched a spot (with almost prophetic qualities) before the World Cup began in Qatar that thematically revolved. Around the possibilities that the Albiceleste team had of lifting the world champion cup in the prestigious FIFA tournament . When Argentina was proclaimed world champion. Diego Maradona at the helm. The Soccer World Cup in Qatar. (where the Albiceleste team had the asset, in the end absolutely decisive, of another ball ace: Leo Messi ).
Christmases before both World Cups it rained in Buenos Aires
And also in both competitions Armenia Phone Number List the Argentine team had among its ranks the best player in the world. But if the Alb celeste team had not managed to advance in the competition. It would have probably been buried in oblivion. However, good fortune has meant that the spot in question. Was the perfect (and almost prophetic) prelude to the victory of the Argentine team in Qatar. In fact. Quilmes has launched a new version of the advertisement and both this latest version and the first have gone viral on social networks.
We were confronted with a great challenge
Which was to listen and connect ASB Directory with what was happening to people ,” explains Guido “Chapa” Lofiego, connection director , in statements . «Quilmes and the World Cup are practically synonymous due to the connection of the brand with football. It was very motivating to observe the reactions. Argentines to the advertisement and how people appropriated the message. End up making the spot go viral,” he adds. ” I chose to work in advertising thanks to the Quilmes ads. Because the dream of every Argentine creative is to be in an agency that works for Quilmes when there is a World Cup,” says Diego Gueler Montero, chief creative officer of draft Line.
