2022 says goodbye . What will be remembered as the year of the end of the pandemic, economic uncertainty and rising prices has its hours numbered and is already giving way to a 2023 that will predictably navigate the same waters.
On the advertising front, brands have tried to recover investment levels prior to the health crisis and have launched their creativity in order to win over an increasingly fragmented audience.
However, this approach to consumers has not been a bed of roses in many cases. Some brands have made blunders in communication and management that have shattered their reputations or, at the very least, put their managers in a bind.
Kanye West and the provocations that ended Yeezy
Beyond Elon Musk, another celebrity China Phone Number List who seems to have a magnet for controversy is Kanye West. In October 2022, the founder of the Yeezy collection (one of adidas ‘ most successful ) destroyed his own empire in the space of a few weeks.
His reputation and that of his brand began to be ruined. When on October 3, West appeared at Paris Fashion Week wearing a T-shirt that read: ” White Lives Matter.”
Apparently, it wasn’t enough for him and he wanted to continue being the center of attention (and continue the stir on social networks). Thus, he posted on Instagram screenshots with rapper Sean “Diddy” Combs where he made comments of an anti-Semitic nature and accused other musicians of being supposedly controlled by Jews.
Cryptocurrency brands foreseeable mistakes
Cryptocurrencies have been in vogue in recent years. But they ASB Directory have never enjoyed a reputation as a safe and stable investment . The gathering economic storms predict disaster. For some of the biggest brands in the sector, like TerraUSD. This company, according to Adweek ‘s expert. Was supposed to be immune to large fluctuations in value of larger cryptocurrencies like Bitcoin because its value was pegged to the US dollar.
But cryptocurrencies rely on an algorithm that balances supply. Demand to stabilize the price. On May 7, as a statement from the World Economic Forum noted, “the balancing act for this particular stablecoin failed.”
In one week, $50 billion disappeared from cryptocurrency markets. And the collapse of UST was just the beginning. After this failure. When CoinDesk revealed that FTX was “dangerously leveraged” despite being one of the largest companies in the sector. The company, valued at $32 billion, went bankrupt, as did BlockFi. Another cryptocurrency exchange, shortly after.
