This article will talk about the role the quality of the site plays in ranking, and how to improve this indicator. The author is Everett Sizemore , Director of Inflow marketing agency and Moz expert. Quality and relevance are two different things. However, they are often perceived as identical. SEO specialists have always optimized their resources in terms of relevancy. But now they have to optimize them for quality. The article will discuss what this means and how to do it. In doing so, the emphasis will be on what is the most effective and scalable tactic to improve the quality of the site as a whole. 57cf3d85ece840-94078829 What is site quality? First of all, it is necessary to define what is meant by quality. For example, a page might be relevant (include a suitable title and keywords) but not high quality.
This situation is shown in the screenshot
below: 57cf3d869031d4-69023948 It doesn’t matter how relevant the page is. To date, the only way to get it to rank is to buy a large number of links. However, this entails significant risks. After reaching a certain point, it only becomes easier to create a United Arab Emirates Mobile Number List better site. So quality and relevance are two different things, but both are necessary for good rankings. 57cf3d87717a34-34930968 How to optimize the site in terms of quality? There are several quality indicators, each of which should be worked on. Among them: Grammar, spelling, depth. Get an editor. Learn to write better. Expertise, Authority, Trust (EAT). Create useful and meaningful content. In addition, Think about your awards, certifications, and mentions of the company in the news. Make it easy for users to contact you.
Make it easy to find the terms and conditions
of using the service, information about the company’s policy regarding the return of goods, etc. PageRank (PR) from links. Create high quality links. In addition, Reviews. Interview your best clients/customers. Click-through rates. Enhance out-of-stock pages with out-of-stock alerts and information about similar products. spent on the Estonia Phone Number List site. Search queries. Attract only the right audience and deliver what you promised in the search results. Choose keywords based on relevance, not just search volume. Don’t forget about the intent of the search queries – that is, their meaning, and not just the form. Time spent on the site. Improve the design of your pages to make them more engaging. Add videos and pictures. Improve pages that bring in a lot of traffic. View depth. Use internal linking of pages, add blocks with links to similar materials, finalize 404 pages.