According to TextSanity, an average text message has an open rate of 98%. An email sent as a part of an email marketing campaign typically has a 17.38% open rate according to a recent Mailmunch study. This number is much smaller for organic marketing on Facebook.
Bulk SMS marketing saves you the trouble of creating elaborate ad copies. With so many free and open-source bulk SMS software available in the market today, it is not just a cost-effective solution, especially for small businesses, but also allows you to implement the marketing plan without much delay. For consumers too, it is much easier to trust a message rather than random, unsolicited phone calls and emails. Most bulk messaging software solutions also provide vital insights into a campaign’s performance and viability.
Optimizing Your Bulk SMS Marketing Campaign:
There are various ways in which bulk SMS marketing can help businesses of all sizes. In addition to building a database of prospective customers, it is an excellent means of lead generation. Most free and open-source bulk SMS software allows you to Bulk SMS Portugal create personalized messages that may include special offers and coupon codes, especially for specific customers giving you a better opportunity to convert them. SMS is also an excellent means to collect feedback and manage customer loyalty points.
Here are our top tips for creating a successful bulk SMS marketing campaign and making the most of your mass messaging service solution. With so many free mass text messaging services available today, it may seem tempting to blindly bombard phone numbers with an SMS message. It may appear like a great way to reach as many people as possible. However, this increases your chances of sending a message to a wrong client and can have disastrous consequences. Think about the customers that you want to target and why he or she would want your product or service. Your campaign will perform much better when you spend more time customizing correct messages for the right customers.
Create a Contact List
Create a contact list of your past, present, and loyal customers. Sign up campaigns are a great way to start a conversation with potential customers and getting to know about their preferences. Take all the information you have about your clients into account. Understand what your objectives are for each of these groups. Take their history and location into consideration. Keep editing your contact list by keeping an eye on the metrics of your campaign’s performance. Delete inactive numbers from time to time.
Ensure that you are complying with regulatory guidelines when you build your contact list. For example, the GDPR data protection law in the European Union, or the Telecom Regulatory Authority of India (TRAI) safeguards the ASB Directory customer’s right not to receive unsolicited messages, provide consent before obtaining an SMS, and their right to opt-out of accepting your SMS. Most bulk SMS software solutions, including the free and open-source ones, are configured to help you remain compliant with such regulations.