I hesitated for a long time about the future of e-mail marketing campaigns. But a recent study by American marketing technology pioneers Zeta Global. And a marketing research firm The Relevancy Group shows that email marketing campaigns are more valuable today than ever before. before. The mobile trend is a new way of life. With e-mail marketing it is possible to deliver the right message, via the right channel, at the best time than before and accessible at all times. With more and more mobile users, they remain permanently connected to their personal mailboxes wherever they go . This marketing study, done with 1000 American adults, shows that the value of email marketing campaigns can be divided.
Everyone loves discounts
You have probably already received e-mails announcing a promotion with a nice discount coupon. Promotions via an e-mail marketing campaign is an effective way to boost your sales. Especially during the holiday season when consumers are interested in your products. And CTAs – Call To Action are a great way to allow you to make a sale. Offers such Philippines Mobile Number Database as discounts and special offers are very useful for consumers, as 62% of respondents indicated that these promotions helped them make purchasing decisions. online merchants can capitalize on fast and urgent market demand with enticing offers to generate sales. The most attractive offers for consumers.
The consumer is impatient
I update my mailbox easily 20 times a day and I’m certainly not the only one. With marketing emails being opened more and more via our smartphone and merchants showing high conversion rates, there is no ssssssssssss doubt that the combination of mobile and email can deliver promotional offers more effectively and give merchants an added edge in the maturing e-commerce market. Bottom line: Brands today need relevant, impactful messaging targeted to individual customer desires. With the resurgence of e-mail marketing, it is possible to deliver the right message, via the right channel, at the best time than before and accessible at all times. Last year, I did my Christmas shopping in one day.
