In the previous article, we talked about how to create a public homepage.
So next,
how to set up and operate the homepage?
What are some effective marketing methods?
Due to limited space,
in this article we will mainly explain the basic settings and operations of Facebook homepages
to help you establish a good company image on your Facebook homepage and easily gain a large number of fans!
First, let’s divide the homepage into 6 parts: ① Avatar It is recommended to use the company logo as the homepage avatar, no less than 180*180 pixels
fecebook homepage
Homepage name and creating a homepage account
The name is not the same as the URL of the public homepage. Setting requirements:
https://www.facebook.com/help/519912414718764?helpref=popular_topics
How to change the name:
The homepage account is equivalent to the URL of the public homepage and is unique. Users can directly access your homepage through this address.
The following figure shows some of Facebook’s regulations on creating homepage accounts: Note: When you are customizing, if it says that this account cannot be created, it may be that you used unallowed characters, the characters are shorter than 5, or this account has been used by someone else. New public homepages cannot create accounts immediately. You can only create accounts when the number of likes on the homepage exceeds 25. The homepage account should be simple and easy to remember, and it is best to contain keywords.
Add a cover The cover photo needs
To be changed frequently. A good cover photo will leave a good first impression on users, thus creating a halo effect. In addition, the cover photo should also cooperate with our marketing activities, provide useful information to fans, and promote the conversion of consumer behavior. How to set the cover photo? There are mainly the following ideas
Change at any time
The emphasis is on the concept of time. The cover photo is set according to the change of seasons or festivals.
Think about it, every Christmas, the shopping mall is decorated with Christmas trees and Santa Claus. Do you think it is fresh and interesting, and think that the shopping mall is very attentive and friendly? The same is true for the cover photo of the public page. It can also stimulate people’s desire to buy on different holidays.
Promote new products and show new trends
If there is a new development trend in the industry or a new product is launched, we can use the cover photo to show it.
c. To express celebration or commemoration
On anniversaries, store celebrations, or corporate anniversaries, you can use the cover to express gratitude to fans. (You can also give out coupons, etc.)
d. Guide users
You can use the cover photo to guide people to perform some meaningful actions.
For example, use the cover photo to guide users to like or highlight the URL to guide users to click.
Of course, you must remember to set the corresponding like button under the cover.
e. Interestingness
The cover photo does not necessarily have to be set for marketing purposes. Maybe people are used to seeing tall buildings and prefer small bridges and flowing water.
Therefore, a simple and interesting cover photo can sometimes give people a refreshing feeling, impress users, and stimulate their enthusiasm for participation.
f. Authoritative certificates
If you have a relatively impressive industry certificate, you can use it as your cover photo.
Without further ado, my impressiveness is self-evident, it is simply domineering and dominates the screen.
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Show your company’s business
This is simple and basic. Make your company’s main business the cover so that users can know what you do at first glance.
h. Highlight the difference
For example, if seo kpi analysis: what to monitor and why your product is cheap, you can put the average price of the industry and your price on the cover. By comparison, your advantage will be clear at a glance!
i. Close to the people
For example: Oreo puts fans’ birthday photos on the cover every day, which has a significant effect and attracts many comments. The protagonists of the photos usually forward and share the photos… In this way, fans are helping to advertise and continuously expand the circle of influence…
When there are many and active fans, B2C friends may try this.
j. Get closer to customers and improve customer loyalty
For example, if you are selling maternal and child products, you can create a cover specifically for mothers on Mother’s Day and other holidays, saying that you are celebrating Mother’s Day and mothers can get special discounts or small gifts.
k. Update the company’s latest developments
It is OK to update marketing list the company’s latest developments such as holding a large event or lecture, winning a large order, participating in a certain exhibition, etc.
l. Create a sense of tension
Set a cover photo with a time limit. For example, if your company is going to hold a one-day promotion, you can create a cover photo that emphasizes that the event will only last for 24 hours and will end soon, creating a tense atmosphere and urging fans to act quickly and place orders~
④Introduction
In the options on the left side of the homepage, select “Introduction”, as shown below:
First look at the part circled in red:
Edit business story, edit mission: These are homepage descriptions, and should include keywords. Make sure the language is friendly and vivid.
Contact information: You need to fill in the company’s phone number, email, and website. You can also click “Edit other users”to add your company’s YouTube channel link and other company accounts.
In the more information area at the bottom of the interface:
Edit the profile: This is a brief summary of your homepage. It should clearly state what you do and what your strengths are. It should be within 255 words.
When your homepage appears in the user’s search results, the profile is the introduction that is displayed. As shown in the red circle in the figure below. (If you do not edit the profile, the introduction of your homepage in the user’s search results will default to the business story you edited)
Edit Products: Enter the products that your Page sells here.
B. Look at the “Edit Home Page Information” indicated by the red arrow: click it and the following interface will appear:
The description here is the same as the “Business Story” above.
The contact information is the same as above.
The difference is that it allows you to add “Location” (so you can fill in the real location) and “Opening Hours”:
Like the homepage How many users have liked the homepage is how many fans the homepage has. How to increase the number of likes (fans) of the homepage? A. As the administrator of the homepage (that is, you created the homepage), you can directly invite your Facebook friends to like the homepage. Click the arrow in the picture above:
We mentioned the classification of Facebook accounts earlier
The account that creates the homepage is the main account, and other accounts are used as marketing accounts, and the marketing accounts are used to serve the main account.
For the marketing account, you must have added a lot of friends, and you can guide them to become fans of the homepage:
How?
Search the homepage name (or through the homepage URL), enter the homepage, and on the right side of the homepage, click the “Invite friends to like the homepage” option.
As shown below:
There are too many friends. It takes both energy and time to invite them one by one to like the post manually. At this time, we need to be “lazy”:
add the “One-click Invite” extension on the Google browser.
Plug-in link: https://chrome.google.com/webstore/detail/invite-all-friends-on-fac/inmmhkeajgflmokoaaoadgkhhmibjbpj?utm_source=chrome-app-launcher-info-dialog
and then click “Add to CHROME” to install. As shown in the figure below.
