During the last few years, the Netherlands State Lottery has not entertained with endearing Christmas spots capable of melting even the seemingly stoniest hearts. To promote its extraordinary New Year’s Eve draw, the Dutch State Lottery has traditionally opted for advertisements starring cute animals , but this year it is betting on a different (but no less adorable) story. In this year’s Christmas spot there are also animals involved, but its true backbone is the act of generosity with which a son surprises his elderly father. The advertisement, signed by the TBWA/Neboko agency, focuses on a middle-aged man who decides to take his father out of the residence where he lives to take him on a trip . Although the father insists that the trip is too expensive, the son reassures him that he has won the lottery (so his adventure is actually a perfectly affordable luxury).
The protagonists travel to Lapland
A place where they both have fond memories of a previous trip. At the North Pole father and son ride sleds pulled by huskies, for which the old man seems Singapore Phone Number List to have a special predilection. If you do not see the embedded video correctly, click here When the protagonists return from their phenomenal and idyllic vacation, the viewer witnesses a twist (inevitable in this type of advertisement). The son reveals that he has not actually won the lottery and that he has simply bought a ticket (hoping that good fortune will smile upon him). “In our Christmas campaigns we always try to convey the message that 30 million euros is only the second most precious prize and that there are many other more valuable things in life,” explains Patritia Pahladsingh.
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With this story we want to inspire people ASB Directory not to put off big plans until the day they win the lottery and to put them into practice right now. This is disruptive thinking for a lottery campaign whose ultimate goal is to move and inspire people,” adds Pahladsingh. A song written and performed by Jacqueline Govaert , leader of the Dutch band Krezip, provides the perfect sonic counterpoint to the advertisement , signed by the director Ismael and the producer Pink Rabbit. Beyond the spot, the campaign includes actions on social networks, online channels, radio, outdoor media and retail.
