WARC publishes the report “The Marketer’s Toolkit 2023: Future of Digital Commerce” . Through a global survey of more than 1,700 marketing professionals, they offer a guide for brand owners to focus, survive and thrive in the world of digital commerce in 2023. This report explores the convergence between marketing and commerce by examining the future of digital commerce. It allows brands and professionals to identify and focus on key areas to undertake disruptive actions and efficient strategies, in addition to benefiting from the opportunities offered by digital spaces. Last year WARC highlighted the importance of social and environmental practices , and this time they highlight the role of e-commerce and retail.
WARC publishes The Marketer's Toolkit 2023
A solid e-commerce strategy is Hungary Phone Number List essential to obtain benefits on both online and physical platforms. Therefore, from 2023 onwards, e-commerce will not only be a category within consumption, but an essential element of its structure. More and more brands are opting for this more decentralized option , to incorporate e-commerce into their organizational structure, instead of a separate section of their business. Changing the way consumers shop and becoming an essential part of the retail ecosystem.
Retail media is positioned as one of the most important trends
Advertising investment in this channel ASB Directory has more than doubled in the period 2019-2022 , surpassing audio, OOH and cinema, publishing and streaming platforms, according to WARC data. If this channel maintains its growth, it could provide more value to advertisers than linear television by 2025. Therefore, the challenge for brands in 2023 will be to understand how these platforms work and focus on how they can use them to connect with consumers. Ryan Monigan , VP of Insights & Strategy at WhyteSpyder , points out that succeeding in digital commerce allows you to gain greater insight into how shoppers navigate your websites.
