In that consumer journeys became increasingly complex. New channels of media consumption have .Traditional industries have gone digital, and standards of privacy and digital well-being have been heighten. These trends were identified by research carried out by Think with Google, based on data and research from Google and YouTube. From the study, we realized that companies need to be aware of new media channels that emerge and brands need to offer what consumers want, as quickly as possible. For companies to be successful, they need to know how to truly gain the trust of their audience.Consumer journeys will continue to become increasingly.Consumer journeys become increasingly complex as digital touchpoints.
And what will be the main trends for
Channels and options grow. Users have frequently moved between the online and offline worlds and marketers will have to understand how the target audience thinks and acts on this journey. In we saw the Taiwan Phone Number Data omnichannel trend continue.With a large proportion of buyers carrying out research online before going to a physical store. In addition, many have been accessing videos while shopping in these stores. Another trend is Google queries with the words “simple” and “ideas” at the same time. Phrases like “simple dinner ideas” or “simple outfit ideas” have grown by more than 60% in the last two years on mobile devices. As well as searches with the word. Necklaces”. Trends 1 Media channels continue to grow, with increased use of podcasts, online videos, augmented reality and voice commands.
New media channels are emerging
Consumers are increasingly connect.And it is becoming more difficult for marketers to know exactly where their audience is ASB Directory investing their time online. People are searching more for images, showing growth of more than 60% in two years. The reason given by most buyers is that images help them decide when purchasing (50%) and serve as inspiration (53%). Trends 2 The consumption of video content is also growing, and the way people watch it is changing. Watch time for shopping-related videos on YouTube has increased by more than 5X in the last two years, with 70% of watch time on the channel occurring on smartphones and tablets. Other forms of media consumption such as voice and podcasts are also becoming more popular. Mobile searches for podcasts have grown by more than 80% in the last two years.
