Meet Commerce , organized by Interactiv4 , brought together more than 600 attendees and digital business. Professionals in Spain and around the world yesterday in Madrid. This event on e-commerce attracted visitors from more than 35 countries around the world. Among which were representatives of companies such. TikTok, Shopify, Salesforce, Adobe. During the day, topics and proposals were discussed to address the growth of the e-commerce sector. Since in the coming months a recession is expected in the digital business model around the world.
The present goes through the hybrid model of e-commerce
Another of the protagonists was the Cambodia Phone Number List President of the Spanish Retail Association. Laureano Turienzo, who analyzed the situation of the growth of e-commerce in Spain and pointed. Out the need to stop seeing the retail landscape as a binary model exclusive to physical or online companies. . « This is not a binary model , we are facing the consolidation of the hybrid model in which the online business. Does not have to be exclusively online and must necessarily be seen as a complement to the physical store and vice versa. The online/physical concepts should not be separated but seen as one more leg.
Data technology and Ethics in e-commerce
20% of sales come from the good use ASB Directory of data. Explains the VP of Interactiv4. This information can offer hyper-personalization in the user experience. All this points to a clear trend towards each business being able to display an exclusive product and sales page for each customer. Another of the most notable aspects that was analyzed as an unstoppable trend in online sales is the importance that consumers give increasingly to the social responsibility of digital companies. Caring for the environment, sustainability and respect for ethical values is already one of the topics that arouse the most interest among consumers when choosing to purchase online.
