You’ve just checked the metrics on a piece you wrote a few weeks back and are horified. Somehow, without you picking up on it, the impressions on that killer post you put together have dropped considerably.
This leaves you with two options
Write more content to keep people coming to your website, or
Refresh the content you already have.
Developing new content takes time; you can feel a little like a hamster on a wheel, churning out more and more blog posts. Refreshing existing content is often more manageable (and a little gentler on your mental health and energy levels).
How To Plan for and Update Content
So, now that we’ve talked about why a content refresh should form a critical part of your marketing strategy, how do you refresh the content you have?
First, start by conducting a content audit. Review Cameroon Mobile Number List your existing content and think about what you want to achieve. Use the points that we set out earlier in this article as a starting point for your process.
Make a list of content you feel fits the criteria for a refresh. How you prioritize is up to you, but we suggest you start with the content you think will get the most considerable boost from a refresh but be the easiest to update
Making the Changes to Your Content
The easiest way to make the changes you feel are necessary is to use Google Docs or Word. Paste your content into a new document and edit it based on your review process.
Make sure you proofread for grammar ASB Directory and that your post structure adheres to SEO best practices (H1, H2, H3 titles, small paragraphs, and easy-to-read, clear English).
You should aim to change about 25% of the content (although this is not a hard rule). You’re looking to make significant changes.
Once you’re happy with the content, check the technical side of the content under review.
