2022, a much more turbulent year than expected , is about to close the curtain and will do so leaving a very long trail of crisis in its wake . 22 marketing the invasion perpetrated by Russia in Ukraine brought war back to the old continent and this resulted in a very serious energy crisis and a massive increase in the prices of almost everything. As if that were not enough, the coronavirus pandemic seems to have not yet spoken its last word and climate change has become more evident than ever in the last twelve months . Not in vain, this summer has been one of the hottest in memory in European lands.
I think that not all brands need to have a purpose like 22 marketing quotes
There is a general confusion there. There are brands that don’t need it. If you are a jam and you are the jam with the best fruits and the one that is Russia Phone Number List tastiest, then dedicate yourself to that. Sometimes brands get lost in trying to have a purpose when they don’t need it. This is how we often see actions that are quite lacking in judgment. For example. Some cookies putting the rainbow flag on their packaging or people getting in where they don’t belong” (Pancho Cassis, Global Chief Creative Officer & Partner of DAVID Madrid ). Pancho Cassis 2. “Ads should be fucking fun. Advertising should be fun . In 2021 all the ads were depressing and we need to brighten the world a little” ( Ryan Reynolds , Founder and President of Maximum Effort ).
Growth is what is expected of us
Growth is the reason this industry started and continues to exist. Why is the creative industry important? Because creativity has enormous value as a force for growth and a force for good” ( Marc Pritchard , Chief Brand Officer of Procter & Gamble ). 4. « There is a very thin line that separates what is brilliant from what falls off a cliff . I think that at KFC we have been able to always be on the right side. But that takes a lot of courage. The KFC team is full of very brave people. It is increasingly difficult to find brave brands and that is why we must celebrate those that are brave. In Spain, there are brands that are not so brave, but there are many that are, and it is the job of this industry to celebrate the brands that dare” ( Kerman Romeo , Head of Fame & Media Effectiveness at KFC ).
