In an increasingly digitalized and constantly changing context. SEO strategies have become a key step to differentiate yourself from the competition and reach potential clients successfully. As the agency specialized in SEO, Eskimoz , points out , each client is unique and therefore needs an in-depth study to generate a coherent strategy.
Before purchasing a product or service, consumers do a search on Google. Therefore, Companies and brands need to be able to position their company among the top positions in search engines. That is precisely the objective of SEO: to allow web pages to have better positioning in search engines , through the use of keywords.
What is SEO
But, what is SEO? Search Engine Japan Phone Number List Optimization refers to the optimization of search engines in an organic way. Where actions are used whose objective is to increase the number of users who “pass” through a website. Improve the positioning of said website in search engines.
More than 90% of clicks are made on the first page. 60% of clicks are made in the first 3 positions of search engines. Therefore, the objective of these strategies is to improve the visibility of the pages by following the rules of the game of the search engines themselves.
As Alvaro Zancajo , Head of Sales at Eskimoz, expressed. Google is the main gateway to the Internet, therefore “being correctly positioned on Google will allow you to generate a new acquisition channel and therefore many new income.”
SEO has two aspects On Page SEO and Off-Page SEO
On Page SEO brings together all ASB Directory the techniques that optimize a page and its content internally. That is, it focuses on the quality of the content displayed on a page: the internal structure, the loading time of the images and others. internal factors. While Off-Page SEO, for its part. Focuses on content external to the website. Such as links from other websites or mentions on social networks. This aspect of SEO is largely based on brand image. what others say about the website. Tips to include SEO aspects in social networks: Keywords in the username: Including the word you want to rank for in the username will increase the visibility of the account.
