Mapping your customer’s experience and perceptions about your company is the main factor to consider when evaluating the operational quality of your business. And the best way to acquire their perceptions is through a Satisfaction Survey.
But do you know what a satisfaction survey is, why it is important and how to create one from scratch? If not, learn all this and much more in this complete article on the subject!
Satisfaction survey: what is it for?
The Satisfaction Survey is a strategy widely used to Indonesia Phone Number Data capture the opinions and perceptions of contacts (customers, suppliers, partners and even staff) about aspects that your company considers important at a given time: product quality, service format, price perception, SLA of the physical structure and other points.
With the answers in hand, the next step is to map the perceptions, list strengths or points for improvement and, of course, take action.
Importance of conducting satisfaction surveys
The Satisfaction Survey is an important resource because through it your company can develop operational improvement plans based on real data.
Satisfaction survey on Google Forms: how does it work?
The main way to collect information from customers to map their perception of a business is through forms.
Here at IAGENTE
for example, we have adopted Google ASB Directory Forms for survey purposes with our customers. The sending is scheduled through an automation in IAGENTEmail and we don’t need to worry about it: 90 days after the contract is signed, the system automatically sends the email and customers respond to the satisfaction survey.
How to conduct a satisfaction survey? 4 tips to strategically evaluate your company’s performance!
But how do you conduct a satisfaction survey using Google Forms? Find out in the tips below!
Select the best questions for your survey
First, select strategic and assertive questions to map your company’s performance in different aspects, such as: physical structure of your store, performance of your website/app, quality of service, among others.
NPS (Net Promoter Score) Methodology
To measure and evaluate your company strategically, use the NPS methodology.
NPS is an important corporate indicator, used to measure the quality of the service offered to your customer.
