So, if you have studies, benchmarks, analyses and other information about your business in PDF, the simple fact of optimizing your PDF files can generate a significant amount of new content to be published, indexed and well positioned in searches.
Therefore, investing in the professional version of PDF production becomes a worthwhile investment.
Another advantage of this procedure is being able to publish entire documents, without having to break them into several parts.
To optimize PDF files
File Name with Keywords
Just like a web page, optimizing the name of your PDF files is very Ecuador Mobile Number List important. Try to include your main keywords in the name. If this article were a PDF file, its name would be something like:
This gives searches an indication of what the document is about.
Use PDF File Title Properties
To specify the title of the file that will be displayed in searches, go to:
File > Document > Properties > Specify Title.
In the example we used in the previous item, the title should be:
Optimizing PDF Files for Good Search Positions
On-page Content Optimization
Just like a web page, the content of PDF files must also be optimized for searches.
Place a title at the top of the page with the keywords that interest you, and spread these same keywords throughout the text, paying special attention to the first few paragraphs.
Use the Yoast Pro plugin which has a step-by-step guide that makes optimization much easier.
Include Tags
The full version of Acrobat (Adobe Acrobat DF) allows you to include tags in PDF files. To do this, go to:
Advanced > Accessibility > Add Tags
In this field, include the keywords of interest.
Build Text Links
Searches can read links within PDF files.
Furthermore, by linking to your website with the appropriate anchor text, you indicate to search engines the emphasis you give to the keywords contained in the anchor text and, as a result, attract visitors to your website.
Link Building
In order to optimize PDF files, you must do link building, as on a normal page.
Try to get links to your PDF files, with anchor texts of interest, on relevant third-party pages or your own.
The closer these links are to the home (root) pages , the better. That is, a link from www . domain . com . br / link is better than www . domain . com . br / articles / seo / link .
Use the appropriate version of Acrobat
Most PDF users use Adobe Acrobat Reader, which is only used to read PDF files. To create PDF files, they use Word and save them as PDFs.
The full version has an endless list of advantages, as you can confirm in this link Adobe Acrobat DC , because this way you can produce super elaborate PDFs that rank well in searches.
Use Text-Based Documents
Remember, when optimizing PDF files, that they are an elaborate way of presenting documents rich in textual content.
If you need to use a lot of images, your PDF files can become large and heavy, which will make them slower and will not help you achieve good search rankings.
In this case, prioritize offering these PDFs as e-books for download.
Pay Attention to Your PDF Permissions
It’s always a good idea to protect your PDF file, as this ASB Directory prevents (or at least makes it harder) for people to steal content from your file, make small changes, and publish it directly on their pages.
Printing can also be allowed or inhibited.
With the pro version you can also:
transform your website pages into PDFs,
protect PDFs with passwords or electronic signatures,
transform PDFs into editable Word, Excel or Power Point files (think of the possibilities, such as sending spreadsheets by email or ready-made presentations instantly), and
a lot more.
Many people and businesses already have good content in PDF, so optimize your PDF files using the tips in this article and achieve good positions in searches.
Remember that content is the greatest appeal your page can have in order to attract visits, sales, partners, so transform your PDFs into optimized content.
