Inbound Marketing Agency benefits businesses in the consumer purchasing process . The lead is a person who provided us with their contact information through forms, website, and mailing lists . For leads to exist, you need to attract users on the internet who are interested in the valuable content that your business can offer them. It is important to identify the stage in which your lead is in order to provide them with the information according to their purchasing process. Continue reading to discover how to nurture your leads through the inbound methodology .
Beginning of the Inbound methodology
The first step of the Inbound methodology is to attract strangers . This is achieved through different digital marketing tools, such as having good brand positioning . Using organic search in search engines. Buy Bulk SMS Service through online advertising. Offering valuable content in blogs or webinars , and being present on social networks. By managing to attract strangers.
MQLs: Marketing Qualified Leads
After having a database with your leads, you can begin to nurture that relationship. At that moment, the leads are in the stage of being MQLs (Marketing Qualified Lead) . According to HubSpot an MQL already knows that he has a problem to solve and has started his research to get closer to his ideal that can help him. For this reason ASB Directory . He also interacts with marketing efforts by downloading the guides sent to them reading the blogs, and leaving data to add to a targeting list.
