E-mail is taking off well, as 66% of advertisers in the United States experienced an increase in their e-mail sales in 2001,” Robert Wientzen, president and CEO of Direct, recently stated. Marketing Association ( DMA ). One more fact that shows the progressive migration towards the web, something that for Wientzen means consumers less loyal to brands, better informed than ever and concerned about the price and quality of the service provided by commercial companies. Wientzen has also offered figures about the sector.
In the US, sales attributed to
Direct and interactive marketing executive data rose 9% last year, to 1.86 billion dollars from 1.71 billion in 2000, according to the DMA. At the same time, spending on direct and interactive marketing rose 3.6% to $196.8 billion. This represents 55.2% of all communication spending in the United States. The Senate recently approved one of them that proposes fines for spam senders, but it is difficult for the rest to materialize due to the pressure exerted by large multinationals that are, in most cases, the issuers of these e-mails. unsolicited.
Microdelta launches e-sam advanced for e-mail marketing campaigns
They don’t want to leave for later what they can ASB Directory buy in just one click. But 65% also want to receive offers from local E-mail Sales businesses and restaurants, where they can go when they leave their position in front of the computer. The Microdelta company has developed E-sam Advanced, a software for e-mail marketing that promises 99% savings on marketing campaigns, in addition to personalizing the company’s communication with the user. This program also allows you to send information in the most appropriate format for each recipient and provides 30 different types of reports on the results of the campaign.
