With the pandemic, trends and solutions that were already taking. Shape in the market advanced quickly, as is the case with technologies and the adoption of digital.Which are increasingly crucial for companies. In a way.Covid-19 gave an extra push for organizations and brands to invest in their digital content. There is no choice. It is necessary to innovate. In the previous article , we talked about the importance of companies designing a digital strategy for their business, aiming to return activities in the future. WSI organized webinars to discuss these strategies, and in the 9th webinar.Which took place on June 25th, the central theme was “Digital Strategy: Defining your WSI Singularity, Marcelo Herskovits.
Strategy Map and monitor your Customer Journey
However, before starting to think about digital strategy.It is important that executives know how to dedicate their time to activities Switzerland Phone Number Data that will really bring results to their business. In the figure below, we see that at the top of the funnel.Of business changes are associated with some strategic change. On the right side, we observe that only 6% of C-Level executives’ time is to this type of activity, while more operational and finance initiatives consume 80% of C-Level time and are responsible for around of just 11% of relevant company transformations. That said, we will detail six other essential digital strategies for the post-covid period and some tools and methodologies that can help implement them, just as we did in the first article. Analyze customer actions through the funnel Work on the three levels of the funnel Feed the hopper Mapping and monitoring your customer’s journey is essential.
Strategy Review your content mix
The top of the funnel, it is the moment when the customer is reach for the first time and they become aware of a. Then, in the middle of the funnel, the customer begins to understand the solutions and begins to make purchasing ydecisions. And finally, at the bottom of the funnel, the ASB Directory customer decides who they are going to buy from and starts promoting the product or service that left them satisfied. And to measure and monitor the customer journey, we currently rely on. Marketing automation technologies and tools that allow us to understand where each customer is in the funnel, with the aim of providing content to then contact them. Some of these tools are.HubSpot Pipedrive Proposify .Google Analytics One of the key points in this strategy is to have a website that converts visitors into leads.
