Ana Zumalacárregui joins Newlink Spain as the new Vice President of the Consumer Brands area. The strategic communication consultancy has explained that her appointment is in line with the agency’s commitment to strategic creativity and innovation to continue generating valuable connections for the company’s brands and clients. The Consumer Brands area at Newlink Spain is led by Nacho Vaca de Osma and made up of a team of more than 20 people. Ana Zumalacárregui’s objective in this department will be, together with the rest of her colleagues, to connect clients with their audiences through creative and innovative strategies.
Leading strategies for large brands
This signing will allow the Consumer Georgia Phone Number List Brands area to be consolidated in Newlink Spain which, at the same time, will collaborate with other areas and markets of the international consulting firm. Ana Zumalacárregui has been in different communication agencies for more than 20 years. Among them, Jungle21 and TRUE stand out , which she launched on the market together with PS21. The latter she has led during the last three years. During this time, the professional has directed strategies for clients such as McDonald’s. Just Eat Takeaway, Corona, Budweiser, Westfield, Wise or Sixt. His career began at Dos Folios y Medio, he later spent 11 years at the Bridge communications agency and, in 2018, he became Head of International Communications at Room Mate Group.
A new challenge for Ana Zumalacárregui
For Ana Zumalacárregui, joining ASB Directory the Newlink team means “facing a new challenge .” «It means being able to take the concept that has brought me here much further than I had imagined. Transcending verticals and markets. Thanks to Carlos Serantes and Olivier Vallecillo , president and CEO of Newlink Spain, respectively. To the entire management team of the company,” she declares. “I am certain that our sector is beginning to understand that there are no longer barriers in communication , so there should not be barriers either by channels or by business,” he says, adding that his journey at True has been “wonderful.” For Olivier Vallecillo, CEO of Newlink Spain. In the hyperconnected world in which we live, with a tremendously informed, mature and demanding consumer.
