In these last few months of the pandemic.The The importance of world has. Completely changed. We have seen the acceleration of the adoption of new digital technologies and several sectors have been affected by the crisis. Consequently, this caused companies to start thinking about new. Solutions and revisiting their digital strategies to deal with this new moment. With this in mind, WSI held a series of free. Webinars to discuss digital strategies for reviving the economy and to help customers.Partners and interested parties with the best digital marketing practices during the Covid-19 pandemic. In the 9th webinar, which took place on June 25th, the central theme was “Digital Strategy. Defining your digital marketing plan for post-COVID-19”, addressed by consultant and partner at WSI Singularity Marcelo Herskovits. Therefore, in this article and the next, we will detail all the points that were discuss in the webinar, highlighting important elements of a digital marketing .
The digital marketing strategy using the WSI methodology
Must focus on what a digital strategy is. In short, it is the means by which companies can set objectives and reach their target audience. And this involves several steps, from defining what your company does, what the motivation is and who the target Sweden Phone Number Data audience and competitors are, to thinking about products and services that the company wants to offer and promote, the communication channels that will be used and the indicators that will be . WSI has its own methodology for developing this strategy. Normally, it is a work that is into 6 stages: competitive analysis of the current situation.Digital marketing objectives, digital profile of the target audience.Digital positioning strategy, analysis and diagnosis of the website and the action plan. Therefore, it is important to invest more time in the strategy that will generate differentiation for your business. With this objective.
Strategy Understand and update your buying personas
The target audience in the last three months has changed. Individuals have digitized themselves and started using the internet more. This target audience now has new concerns, new problems, new interests, new needs ASB Directory and new habits. Therefore, faced with so many changes and transformations, your business’s first strategy should be to revisit your original buying persona, reinterpreting it. Some tools can help. Google mind maps help you make associations of ideas Canvas.Performs persona mapping .HubSpot Make my Persona: this persona creation tool is free to use Once you understand what has changed in your target audience, you need to review and redefine that target audience. In the first part of understanding.One must analyze, for example.What they expect from the supplier in times of change and which new websites and channels this audience is adopting . Redefining the persona, in turn, is important so that your business does not miss the target.
