Vans has launched a new collection of sneakers capable of dealing. With all types of inclement weather and to sell the benefits of this new batch of footwear. Vans tours the brand has launched a striking campaign that is a real magnet. Attracting attention. The central axis of the campaign are two vans. (whose English translation is coincidentally “vans”) Metamorphosed into giant 3-meter-high replicas of the new line of Vans MTE-3 sneakers . Such unique sneakers have circulated through the streets of New York to demonstrate that they effectively protect those who wear them from the most extreme inclement weather.
The two vans each dedicated
To the right Cyprus Phone Number List foot and the left foot (because they are, after all, also sneakers), have traveled the streets of the Big Apple and have offered passersby the opportunity to make their way in its cozy insides. Which perfectly replicate the warmth and resistance to the elements that the new Vans footwear provides. Also enlisted the services of two local influencers (Nicolas Heller, also known as New York Nico, and Lil Mo Mozzarella) to escort the giant sneakers on their journey through Manhattan, Brooklyn and Long Island City and deliver boxes of sneakers to New Yorkers.
Sometimes the simplest ideas are the most impactful
Explains Bruno Acanfora, executive ASB Directory creative director of Gut. “What better way to show that the last MTEs have arrived. Than to literally take them for a walk through the streets of New York?” he adds. Heller shared a series of videos showing the Vans “oversized” sneakers on Instagram . Where he appears behind the wheel of one and talking to the citizens of New York about this new footwear. Hellers’ posts, together with the “user-generated content” generated in the heat of the campaign, translated into more than 1.4 million views and 88,000 “likes” in just a couple of days on Instagram, says Vans. “This is something totally new for the brand.
