We know the importance of the internet in daily tasks and how essential this tool is in accessing services, shopping, education, entertainment and information, and even more so in times of social isolation. Unfortunately, millions of people do not have the autonomy to browse the web and fully enjoy the online environment. In Brazil alone, there are 45.6 million people with some type of limitation, according to the IBGE Census. This number represents 24% of the Brazilian population. Among them are people with physical, visual, cognitive and hearing disabilities. Furthermore, there are also elderly people, illiterate people, among others, who also struggle to navigate the Websites. Maybe your business has never to think about each of them. And this is by studies that show that, in Brazil, less than 1% of websites are accessible. Now imagine the number of users.
Some advantages of investing in accessible resources
The online environment! Consequently, these people Does your company end up needing the help of third parties to carry out simple.Everyday tasks on the web, such as searching for information on websites, studying on platforms Poland Phone Number Data making purchases or paying bills. Therefore, making your website accessible allows a visually impaired user to read information on the computer, or a person with motor limitations to navigate the website using keyboard commands, or even a hearing impaired individual to obtain information through videos. Having an accessible business will help make the online environment a more inclusive and equal place! And not only that. Investing in digital accessibility will make your company compliant with Brazilian legislation and all global regulations. This year, the Brazilian Inclusion Law (LBI), which represents a milestone in expanding the rights of people with disabilities, completed 5 years.
WSI and EqualWeb Brasil are partners in digital accessibility
According to Article 63 of the law, “accessibility is mandatory on websites maintained by companies with. Headquarters or commercial representation in the country or by government bodies, for use by people with disabilities, guaranteeing them access to available ASB Directory information, in accordance with the internationally best practices and accessibility guidelines”. Therefore, all websites available on the internet must be accessible or they will be subject to fines and penalties. But investing in accessibility is not just about rules and regulations. Having an accessible website will allow your brand to expand the audience that visits your website and attract new users. This audience, in turn, will promote your company, increasing its relevance and ranking in search engines and publicizing your business. A positive and image builds customer and user loyalty, increasing the company’s revenue and competitive advantage in the market.
