Recently, the online advertising giants, Google and Meta (owner of Facebook and Instagram) released new updates related to their ad platforms.
These updates promise to optimize advertisers’ work and improve their performance and data analysis in several ways.
In this article, I’ll talk about each update and how you can take advantage of these updates to improve your marketing results.
Let’s start now with the news that Google has prepared for us.
More attractive layouts
Now, in addition to carousel, square and portrait formats, Discovery ads now have new product feeds. In practice, advertisers can Chile Mobile Number List now use images of their products and short texts with their Merchant Center catalog.
According to Google, advertisers will be able to generate 45% more conversions at the same CPA when using product feeds in their Discovery ads.
We don’t know if, in practice, the results will be as promised, but it’s worth testing.
Better reporting and measurement
Scheduled for the end of this month, Google will launch product-level reports, allowing advertisers to track the performance of their ASB Directory catalog products in order to improve their results from their Discovery campaigns and video actions with more accurate data.
Source: Google Ads
Additionally, data-driven attribution (DDA) is available for Discovery campaigns. This type of attribution gives credit for a conversion based on how users interact with your ads, and tracks that data to understand which campaigns convert the most.
According to the company, changing its attribution has increased, on average, 6% of platform advertiser conversions.
