8 years ago, a class project led a group of young people to create a profile on social networks that ended up becoming one of the most popular accounts of the moment. Today, Hello Monday is an Influencer & Marketing agency that has more than 270,000 followers on its Instagram account and represents personalities such as Borja Iglesias or Cristóbal Soria (from the world of football); Alejandra Salazar (of paddle tennis) or even the winner of Pasapalabra, Pablo Díaz Sánchez. To find out in depth what this growth process has been like throughout the company’s 8 years of life, we have spoken with Juan Romero de Terry and Willy Vázquez, founders of the agency .
How did the idea for Hello Monday come about
We started mixing news and humor Colombia Phone Number List on Mondays, hence the name. We just wanted to get some followers because that was the purpose of the class project. It was on Twitter and we finished the course with 1,000 followers. We did not expect that growth (which in 2013 was a lot for us) and we certainly did not expect to reach the more than 250k that we currently have,” say Juan Romero de Terry and Willy Vázquez, the two young people, 28 and 34 years old respectively, who are behind this business success story born as a result of class work when social networks were not the industry that now seems to have invaded all facets of the daily lives of millions of people.
What type of strategies do you carry out
Each brand is a world. That is why ASB Directory the first thing is to do a good study of the brand and know its objectives. Even if they are brands from the same sector. There are many nuances that we must know for each campaign to be a success. Such as the qualitative analysis of profiles. Study of the internal statistics of each profile or its return on investment. Among other variables. Finally, comes the falling in love phase: influencers always have to feel comfortable and at ease with the brand they work with. We must make the influencer fall in love with the brand to work with and vice versa. Who are the best-known influencers you have worked with? There are cases that have made us especially excited. Not so much because of their popularity, but because they were personally references for part of our team.
