We are approaching the end of the year and forecasts point to a possible economic recession, which generates a feeling of uncertainty not only for citizens but also for brands, which are constantly looking for ways to survive. Based on this, the specialists at LiveRamp , the leading platform in data connectivity, explain how companies can plan their actions in the midst of the global crisis, which does not leave digital marketing indifferent. Thus, they identify four keys to help brands maintain their competitiveness in unstable times and revive their campaigns:
Diversify your membership map
As we move towards a cookie-free Greece Phone Number List future, there is no need to settle for walled gardens to inform the customer journey. Top-notch publishers outside of walled gardens attract larger audiences every day and are more collaborative. Additionally, there are more opportunities to drive data activation and measurement with such publishers, reflected in improved match rates on CTV (connected television) and the open internet. By connecting with authenticated users through publishers, advertisers can better understand the value of these channels and optimize accordingly to ultimately increase results.
Prioritize the privacy of your customers' data
Consumers expect brands to always ASB Directory be in control of their data, and companies must ensure data security at all times. Today there is nothing more valuable to a company than its first-party data and the insights that can be derived from it. With this, a commercial and data strategy that puts customers and their privacy first will allow the brand to endure and become a benchmark in the market.
LiveRamp trusts that, in the current scenario of uncertainty, these four points can make a clear difference in the results of a brand’s marketing campaigns, by putting consumer data privacy first, and knowing how to establish clear objectives to maximize results.
