Digital Marketing is currently the key ally of companies that want to establish or expand their presence on the Internet.
Through practices such as content production, investments in social media, and paid advertising, it is possible not only to 14 Digital Marketing Metrics to Track in 2023 attract potential customers but also to direct their journey through the sales funnel.
As you know, you should design the details of your digital strategy according to the characteristics of your company and your target audience.
To do so, it’s essential to adopt an analytical approach, observing the aspects that are performing well and those that need optimization — that’s where Digital Marketing metrics come in.
Inbound Links to the Website
Measuring Inbound links to your website is important to evaluate the performance of your link-building strategy.
This is an issue whose importance goes Argentina Mobile Number List beyond the optimization of your website traffic since the number of links directing to your page is a factor taken into account by Google’s algorithm.
To get this data, you can use a specific tool such as Moz or SEMrush. One tip to get more links is to produce interactive content, which is highly engaging and encourages sharing.
Number of New Visitors
Comparing the number of new visitors with the number of return visitors is a very efficient way to measure the effectiveness of your new content and your website as a whole.
To use this metric, start by establishing ASB Directory the evaluation period, which is usually weekly or monthly.
The percentage of return visitors indicates how engaging your content is.
In a situation where there are many new accesses and few returns, for example, you can assume that your strategy is succeeding in attracting interest.
Still, your content is not good enough to convince them to return.
