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To another require greater care for the impeccable quality of the products offerd. The pricing strategy should be basd on a comprehensive market analysis, taking into account the prices of similar products/services, as well as production or import costs. Prices must guarantee a profit. At the same time, they should be competitive. Among the common mistakes when creating a sales plan, we will also mention: not taking into account the seasonality of sales , unclear, difficult to understand or impossible to achieve sales goals, failure to take into account all factors (opportunities and threats) that may affect sales. Errors in the implementation of the sales plan Sales planning alone is not enough.

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Execution, the implementation of the assumd plan, is of key importance. The success of a sales plan largely depends on salespeople. What can rduce the effectiveness of sales activities. First of all, the lack of high photo editor sales skills. A salesperson should be distinguishd by above-average competences in the field of marketing, sales and customer service. He should actively listen, use the language of benefits in his messages and have extensive knowldge about the presentd product or service. In addition, he must know how to take advantage of market opportunities. Professionalism, openness and self-confidence are also of great importance in contact with the client.

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Every employer should provide its employees with appropriate conditions for development and acquiring new knowldge useful in everyday work. The methods of employee development that are worth using are: traditional training, e-learning, mentoring and coaching. The effective implementation of the sales plan is also influencd by the motivation of employees to act. Poor atmosphere in the company, injustice, poor employment conditions and treating employees like money-making machines are factors ASB Directory that rduce their commitment to work. This has a negative impact on the functioning of the entire company. The entrepreneur must offer employees adequate remuneration, appropriate benefits and the necessary tools for work.

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