90% of information transmitt to the brain is visual and visuals are process 60.000 times faster in the brain than text according to Pop Video. Compar to email. video is far more engaging. Studies have shown that the average viewer retains 95% of the message if it is in video form. If made right. videos can make complex information easy to interpret. 2. Video is preferr in the workplace It shouldn’t come as a shock that our research found that most people prefer to watch a video rather than read a bunch of text. As younger people enter the workforce. the desire for video content will continue to increase.
Younger generations lean more towards
Video and visuals rather than text when it comes to communicating. And. they appreciate short and quick videos europe email list that are more engaging than long. imageless emails. Regardless of age. the desire to see increas video communication is pretty universal. In our research. we found that. 48% of all employees consider video the most engaging form of communication 37% prefer text with images 15% who prefer text-bas email This image has an empty alt attribute; its file name is Screen-Shot-2021-04-26-at-11.36.46-AM-1-1024×660.png 3. Video saves time and money Perhaps the biggest reason to use more video is that videos can actually save organizations money.
Our research found that using more
Visuals in your internal communication can save the average employee. conservatively. 6 minutes and 43 seconds a day. That may sound modest. but six minutes and 43 seconds a day calculates ASB Directory out to over half an hour per week. and over 25 hours per year. for every employee. Using our economic modeling. which was conservative to avoid over-promising. a company would save approximately $1.200 a year in productivity per employee. just by using more visuals in the workplace. A company of 500 employees could add the productivity of 7 full-time employees without hiring a single person. This image has an empty alt attribute; its file name is Screen-Shot-2021-04-26-at-1.55.21-PM. png
