To stand out from the mass of competitors, to succeed, to win the loyalty of users and the love of search engines, you need to stay on the crest of the wave. You need to understand what technologies you need to use now that allow you to present your site in search. And if your content has not changed so much over the past ten years (which is logical for the goods and services you present), then its presentation in the search has changed dramatically. Devices have changed, devices have appeared that did not exist before in principle, and web technologies that allow presenting content on these devices also do not stand still. This article focuses on what’s cutting edge in online content delivery today, the benefits of such approaches and what they can do for businesses and what they really do from a technical standpoint.
What opportunities are opening up
for us with new web technologies such as AMP and PWA? The problem before us is quite simple. While the open web has traditionally given us Poland Mobile Number Database maximum reach, recent years have shown the value of engagement in mobile apps. Applications allow you to interact with the user for a long time and as close as possible. The difference speaks for itself: lipatzev_1 The web has provided reach for a long time, apps provide engagement. We have not been able to merge it into one. The mobile web is a huge number of users, at the global level hundreds of millions of users, in the markets of Russia and .
We need to start living in a world where
the user is not just a person using a smartphone, but a person who uses different devices to solve their problems on the Internet. lipatzev_2 Apps give us high engagement but a relatively low percentage of total traffic we can count on. This is a white field in the middle, this is a really huge layer, which previously lacked technology to work with France Phone Number List engagement. And now, without losing reach, we can increase engagement and achieve the impact of user interaction with applications without losing the benefits of the mobile web. We will move websites from widely available but rather ephemeral entities to a resource that users are willing to interact with on an ongoing basis. lipatzev_