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The 20 best campaigns of 2022

2022 raised the curtain with the firm intention of definitively frightening. Away the evils emanating from the pandemic . And he effectively achieved it with the invaluable help of vaccines (which have not, however. Prevented China from ending the year with a deadly and massive wave of COVID-19).

When it seemed that the crisis caused by the coronavirus was going to be buried in oblivion and give way to a contagious plague of optimism. The war in Ukraine poisoned a year that was born with the vocation of being “normal” and which sadly turned out The backfire.

The war in Ukraine would be followed by the energy crisis, rising inflation and the preamble to a global economic recession that would explode (if the worst forecasts come true) in 2023.

The Last Photo CALM adam and eveDDB

The central axis of this brutal campaign Indonesia Phone Number List was an exhibition of photographs exhibited in the city of London under the title “The Last Photo.” Images of people smiling and apparently exuding happiness were part of the exhibition (without offering the viewer any further explanation in this regard). However, the British ITV program “This Morning” later revealed that the snapshots were actually part of a CALM campaign. That they showed real people who had committed suicide in the United Kingdom. Those who visited the exhibition were invited to scan a QR code. Redirected them to a website to learn more about suicide prevention, a sadly silenced scourge.

The Unburnable Book – Penguin Random House

In this striking campaign, acclaimed ASB Directory Canadian writer Margaret Atwood surprised her followers on Instagram by wielding. Flamethrower and directing it at her most famous novel: The Handmaid’s Tale . However, the book, adorned with a powerful illustration of Noma Bar depicting a woman dressed in a red cape. Impassively resisted the flames of the blowtorch that Atwood directed against it. And the thing in question, which was later auctioned, was actually fireproof and was made with fire-resistant materials. With “The Unburnable Book” campaign. Penguin Random House sought support for Pen America, a non-governmental organization that defends freedom of expression throughout the globe.

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