Digital marketing is one of the main gears that drive the turnover of most companies. That is why it is essential that it works in the best possible way in your business. However, have you already thought about what marketing problems exist in your business? If you haven’t thought about it yet, it’s time. Good marketing planning starts with understanding what you do today and what can be improved. And believe us: there is always something you can improve. More than that, there are very common errors with simple solutions to apply. To explain to you what I consider to be marketing problems, I am going to present the most common ones in this post. Mainly in digital entrepreneurship. And, of course, its solutions. If you want to improve your marketing to increase sales, continue reading. VIDEO | 5 Marketing trends that we will have in 2022 ..
What no one says about marketing problems
In the not-too-distant past, marketing was seen as just another expense within any business. You must have already heard this story somewhere, but it is worth remembering. When the company’s marketing created a piece, gathered budgets and installed a billboard on the main avenue of some capital, it generated an expense. Obviously, the goal was to make sales. But how do you know the direct impact on sales? And what was the ROI of this action? Almost executive data impossible to say. Mapping which sales were directly originated from this strategy was a challenge. And so, marketing became just another expense. Until digital marketing emerged and revolutionized this process. Looking from afar, it even seems easy to make money with this market. But the truth is that it requires a lot of dedication and practice. And it is now that I am going to tell you what everyone tries to hide: if you do not do good planning you will have a lot of problems with marketing and sales. So, if you are starting your digital marketing strategies now.
How to identify marketing problems
It all starts with your sales funnel . You need to understand every point, of every sale you make within your funnel. It is the famous customer journey in your business. I’m not going to go into details about that here. To learn more, you can read our full Asbdirectory post on customer journey . The question is to understand where you are going wrong or can you improve marketing in the different phases of the sales funnel? To help you answer this question I’m going to present you with an analogy. Imagine a linear industrial process in which there are four stages until reaching the final product. That is, stage 4 depends on stage 3, which depends on stage 2 and which, in turn, depends on stage 1. In this process, when some of the stages have problems, it harms the final product. It is up to..
