Diversity is the engine of survival and more and more social and business. Segments are realizing that it is necessary to unite differences to achieve better results. Global research by Salesforce, a relationship management company. Shows that 90% of consumers believe that it is up to companies to make the world a better place. Another study, by the management consultancy company Accenture. Reveals that companies committed to inclusion are 11 times more innovative and have employees who are six times more creative. In turn, aiming to humanize brands and focus on each individual, WSI developed an Inclusive.
Measures to attract consumers
Communication and Marketing methodology, which aligns marketing and communication actions with DE&l practices. Diversity, Equity and Inclusion, increasingly adopted by companies of all sizes in the market. In Inclusive Communication and Marketing, the company Cambodia Phone Number Data seeks to consider a full range of see how your audiences. Including sectors that are marginalized due to cultural and religious aspects, ethnicities. Gender issues, age and people with disabilities. The approach takes into account aspects of inclusion and representation of these groups.
More representative culture
Equity and inclusion are real consumer demands, as shown by Salesforce research. “It’s not about simply taking advantage of hype, but about leading a transformation of society based on consumerdemand. This transf ASB Directory ormation will be led by companies and not by governments, through new laws, regulations or penalties.”, says the consultant see how your responsible for WSI in Rio de Janeiro, Marcelo Herskovits . He comments that inclusive marketing the new rule for every company that does not want to be left out of a market. Where each person wants to feel represent in the media and the personalization of the purchasing journey is increasingly require.
