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Paid traffic vs. organic traffic: which one to invest in

Organic traffic or paid traffic.This is a question that may hover in the minds of many companies when they start thinking about strategies to improve their digital positioning and attract more visitors to a website, blog or social networks. Increasing traffic is a task that requires both planning and commitment, as well as investment, depending on which strategy your brand opts for. But before thinking about which traffic your brand should invest in.let’s understand the difference between the two . When traffic is.It means that visitors arrived at your content naturally and spontaneously , and not through paid Google ads. In fact, he found your brand and access your content through a search on search pages, using a keyword or your company name. In organic traffic, investments are not financial.

What is organic traffic

 You have to have time, dedication and technique. But you may be wondering how to generate organic traffic.There are some essential actions to leverage this type of traffic. And the most important of them is to produce Laos Phone Number Data  high-quality and relevant content and post it with a defined frequency . Therefore, having a website with updated content helps index your pages on Google. According to companies that keep their blogs updated get 55% more organic traffic than companies that don’t. The second point is to develop this content considering the best SEO practicesSing keywords aligned with your business or linked to the search interests of your target audience. SEO enables search engine optimization, allowing your content to be more easily found. And in this sense, some tools help to implement SEO .

Nowwhat is paid traffic

WordPress,  o Yoast SEO SEMrush Google Search .Console Google Analytics Another way to encourage increased visits .Your website is to distribute your content using email marketing and social media . Both are great for cultivating ASBDirectory  audience interest, but you could say they are more restricted. The email is more targeted and you will only reach your registered contacts. Social media also mainly reaches your followers, who already know your brand. If you want to expand your reach, you will need to invest in Social .Unlike organic, in paid traffic, your company makes a direct investment in creating ads that help position your content in the top positions of search engine results pages. It is very useful for quickly boosting your content, whether it is a blog.

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