WSI was present at Inbound the annual event global partner. The event takes place annually and brings together leading professionals in the field to discuss trends, next steps and innovative approaches to Inbound Marketing . Christopher O’Donnell , senior vice president of product at HubSpot .Present what’s new on the platform. Other executives also took the stage to raise important questions about what’s next in the area. Below, we’ve gathered some of the main insights and learnings from Inbound . Check it out! HubSpot’s growth philosophy is on not creating friction , but rather action. For a company to grow, therefore.It is important that it sees the business as a flywheel . In other words, the faster this flywheel spins, the more agile the growth will also be. To make the flywheel turn faster, athrough the hiring of qualified professionals agencies or greater investments in Marketing.
How to accelerate growth
Reduce friction in this steering wheel that is, create the conditions for teams to be more efficient, through a change in the learning and training culture. A very interesting fact that UK Phone Number Data goes along with the second point, discovered through research carried out by HubSpot, is that salespeople only spend around of their time on sales . The rest of the time, inefficient administrative processes and activities are out, precisely because the company has not invested in automation. On the other hand, around 60% of buyers in the B2B market do not trust the integrity of sellers. Still, only 50% of salespeople receive training and training . In other words, there is a big bottleneck between the . Sales results and the investments and attitudes that are taken by the company so that it actually delivers these results. During the lecture, a framework was with 3 steps that allow reducing this friction that is so common in the area and in sales processes.
Reduction of friction in sales
Allow the team to spend more time focused on sales . Therefore, it is important to analyze and understand which activities individuals are spending time on in order to automate them. Align sales approaches with the business ASB Directory persona and.Thus, be able to meet and expectations. Transform the team through a learning culture . Regardless of the position held, there is always room for a person to evolve and update their knowledge. What’s new at HubSpot HubSpot announced improvements to its tools to make them more agile, integrated, easier to use, and scalable. In addition to updates to improve the platform’s usability,. HubSpot’s CRM, through machine learning , will help identify duplicate contacts and unify them in an automated way. The platform also invested in integrations, especially with .Facebook, to facilitate the management and monitoring of posts on social networks.
