2023 is getting closer, and as innovation becomes the norm in the digital world. it is necessary to stay up to date with the most promising trends to carry out a successful marketing strategy. During 2022. The world of marketing has been revolutionized by new trends and tools that have given a new focus to the advertising industry.
As Blanca Formáriz, General Manager of 2btube Spain. Explains, “connecting with the audience continues to be the daily battle for brands. Who see how they must adapt to all these new developments” join the creation of digital video content and have influencers in their marketing strategies,” says the professional.
Vertical videos will remain strong in 2023
Vertical video has become popular Malaysia Phone Number List among users due to the use of smartphones . But it was the video platform TikTok that has made this content format the norm.
Platforms such as YouTube and Instagram have incorporated vertical video in Shorts and Reels. Respectively, with the aim of not losing users to the viral Chinese video application. Starting in January 2023. Shorts can be monetized , which could imply an increase in content creators on the Google video platform. Since they will be able to obtain income directly from the views of their YouTube Shorts without having to take any actions. sponsored.
Live Shopping could be the new protagonist of marketing
As Blanca Formáriz , General ASB Directory Manager of 2btube Spain. Pointed out, 2023 could be the year of Livestream Shopping, a format that has already begun to gain popularity in Spain in 2022. For the professional, the innovation of this format is based on the fact that it not only brings “the shopping experience to even greater personalization , but also gives the consumer the possibility of enjoying a true entertainment show.”
This type of content is based on shows broadcast live and starring influencers, where they try products and viewers can purchase the products while they are watching the content. The main platforms and social networks, that is, TikTok, YouTube, Instagram and Amazon , are currently working on including this functionality within their platforms, in addition, there are already specific tools to create this type of live content.