Becoming a better writer takes time. From pitching your idea to getting published—it’s a long process. But what are the best ways to become a better writer, and how can you do it? Understand your audience Let’s start with the basics: Who are you writing for? Do you know your audience? There may be a difference in who you think you are writing for vs. who your actual audience is. At Ahrefs, we post polls on social media to learn more about our audience. For example, here’s a poll that our chief marketing officer, Tim Soulo, ran to do some audience research.
Understand whether people want to read about your topic
Unless you’re a subject matter expert, you may be wondering what topics people are actually interested in reading about. Luckily, it’s easy to find what people are searching for using a tool like Ahrefs’ Keywords Explorer. An easy way to judge whether people are searching for your topic is to look at the search volume. Here’s a quick Office 365 Email List example of a search query that has a low volume. Low search volume example, via Ahrefs’ Keywords Explorer And here’s another example with a much higher volume.
Consider what’s working already
Once you’ve established that people want to read about your topic, it’s now a good idea to assess the competition. Let’s say you want to spy on your competitors ASB Directory and see what’s ranking in Google. To do this, enter your keyword in Keywords Explorer, click on “Overview,” and scroll down to the SERP overview. On this page, we can see the top-ranking results in Google for this query. SERP overview for “things to do in london,” via Ahrefs’ Keywords Explorer Let’s click on the top result and see what the webpage looks like.