Megatrend is a long-term change in behavior or attitude, with global impact across multiple industries. Therefore, identifying.Analyzing and acting considering megatrends is essential for the success of companies in consumer markets. Megatrend analysis allows companies to build a long-term strategy that is proactive rather than reactive.Understanding their current position but also ensuring they have a plan to remain relevant in the future. The world is changing rapidly and it is becoming increasingly difficult for companies to keep up with their competitors as technology accelerates the .Speed and access to innovation. Amid this change, it is difficult for companies to understand why industries are evolving the way they are today, let alone predict how they will evolve in the future. In this article, we identify seven Megatrends, on the Euromonitor report .
Megatrends and how companies can prepare
These are the megatrends: Connect consumers reduce technological dependence Technology allows healthier lives. Data access provides transparency into business Thailand Phone Number Data values Reinventing the way to buy Technology facilitates the consumer experience. Middle class consumption habits undergo disruptive changes “Premium” consumption has new motivations . Connect consumers reduce technological dependence Technology is one of the main drivers of megatrends. Today’s consumers interact with the world through computers, smartphones, tablets, games and devices. But while nearly all products and services are now in the Internet of Things (IoT) space, consumers are starting to .Reduce their technological dependence by controlling their screen time on electronic devices.
Technology allows for healthier lives
This practice is known as “Digital Detox”, as we have already on our blog “ Will Digital Detox be the new consumer profile in . The “connected consumer” brings ASB Directory some negative impacts. Additionally, the instantaneous nature of connectivity creates pressure for users to react to message notifications as soon as they arrive on their devices.This can develop in consumers an irrational fear of being without their cell phone (nomophobia) or the feeling of having to constantly monitor what people are posting on social media (FOMO – Fear of missing out). How can companies prepare. As customers increasingly turn away from technology to seek balance and reduce time online, brands must ensure that each consumer’s interaction is handl more strategically to add value.
