Preliminary steps
But before diving into writing, email personalization requires you to have a reliable contact list and clear targets: the goal of email personalization is to drive sales. Sending your latest updates to a void email address or prospecting outside of your market will defeat the purpose of email personalization.
- Segmentation
Segmentation can help you tailor your messaging by sorting out your contact list base on a number of factors.
You can first create your Ideal Customer Profile (ICP), with specific details about their occupation. Their location, their industry… anything that seems relevant to your company and your product.
You can then use a lead generation tool like Pharow to help you figure out who might fit the description of your ICP. Good news is, . In one single app, you can:
1) Define your ICP
2) Have a list of relevant people
3) Directly enrich the data found by Pharow
Good email personalization needs contact details to properly work its magic. But don’t worry, it doesn’t need to be complicate.
Dropcontact allows you to upload your contact list (under a .xls, .txt or .svg file) directly on its platform to enrich in just a few minutes.
Gender, job occupation, current company, LinkedIn profile… You name it! Every relevant piece of information is add to your file so you can focus on email personalization. No more misgendering your prospects or confusing their first and last name: you can entirely rely on the new information provide by Dropcontact.
Even better, the solution is integrat with your favorite CRM (Pipedrive, Hubspot and (very soon) Salesforce).
On top of providing you with the information you’re missing, Dropcontact also cleans and updates your contact data in real-time. That way. You’ll avoid misspelling your prospect’s name or reminding them of their previous jobs. By keeping in touch with their professional and lead journey. You’ll be better equipp to write custom emails to answer their needs and pain points. We told you, it’s like magic 🪄
Secondary steps
Now that you have all the data you need to send your personalized emails, it’s time to write them!
- Now that you can filter out undesired Cold Emails on Gmail. t might be hard to have your email end up in the inbox of your Egypt Phone Numbers recipient. To avoid that, personalized subject lines are the way to go: forget about templates and imagine that you’re writing to a single person to whom you must absolutely talk.
- Remember the enrich data you got with Dropcontact? Now it’s time to use it by tailoring your address with the right gender and name. Of course if you have a lot of prospects to contact, it might be tedious to do it all manually. Some cold emailing tools use liquid language to help you with this, like Quickmail.
Final steps
You’re almost ready to go! There are a few more elements that you can add to your email personalization routine to make sure its optimal:
- A/B testing: this will help you improve your email rates and see what kind of messages better resonate with your prospects. CRMs like Hubspot for instance have a to compare different email contents.
- Customer consent and privacy: email personalization is great, but it can be easy to wander in the quagmire of data privacy when building Afghanistan Phone Number List your contact list and emailing your prospects. It is crucial to:
– know the origin of your contact data (to fully comply with the GDPR, it can’t come from a store databases or have been bought on the dark web);
– make sure your prospects have consent to share their social and behavioural data;
