Innovations in the digital marketing realm continue to advance at a rapid pace these days, providing marketers with new possibilities and tools to reach customers in more profound and memorable ways.
While AR and VR are not entirely new to marketing, these immersive experiences are getting better and better, with How AI is enhancing immersive experiences artificial intelligence (AI) now helping to enhance them even more.
Do you or your marketing team want to know how best to use virtual and augmented reality to attract and impress your audience?
We’ve provided you with information, tips, and examples to help you gear your strategy toward success and the future.
How are VR and AR Being Used in Marketing
By developing virtual or augmented environments that are dynamic in some way, marketers are showing consumers how life will be when they use certain products or services.
The use of VR or AR allows you to How AI is enhancing immersive experiences move beyond videos and create a more personalized experience.
An example of this is how the home furnisher IKEA uses AR to market its products.
IKEA provides its target audience Albania Mobile Number List with a virtual furniture storeroom, which helps to simplify decisions regarding home decorating and interior design.
Its IKEA Place app allows a customer to select a product in the catalog, point their smartphone at a specific area in their home, and see how the product would look in that location.
To provide a try-before-you-buy approach
The newest technology can create retail demonstrations where the consumer digitally tries on a product, such as clothing, accessories, or makeup.
This try-before-you-buy approach saves time for the consumer and provides the answers they need to make faster decisions.
Shoppers see what a certain piece of clothing or ASB Directory other product will look like on them without having to go into a physical store.
Beauty product and fragrance retailer Sephora has employed this approach successfully.
Using its beauty try-on feature, customers can see how they would look while wearing different makeup products.
To find the look they want, consumers can digitally apply eye shadow, lipstick, false eyelashes, and numerous other items.