The new Sabores Sierra de Madrid campaign is launched on Telemadrid with the provocative slogan ‘Put the cuckold on’; a phrase that, have you ever at first glance. May surprise the audience by explicitly promoting infidelity. But ends up talking about the differential characteristics of the product. This campaign broadcast on television and supported on Instagram and Facebook ; He wants to make the brand known. But above all what it offers, a very special sausage.
Have you ever calling on consumers to cheat
The sausages of this Madrid brand are Mexico Phone Number List characterized above all by being made from animals other than pigs such as beef, roe deer, deer or wild boar. From there the insight into the horns was born. Not only because they are part of the anatomy of these animals. Unlike pork. But because they are not the typical meats that we would find in traditional sausages. And so, trying Sabores Sierra de Madrid products becomes a change of habit compared to the traditional. Clear infidelity to the sausage derived from pork.
With a television spot, they have reflected this insight. Calling on consumers to cheat on their usual products and try different sausages . Above all, the strategy stands out because it highlights what distinguishes it from the rest of the brands, thus differentiating Sabores Sierra de Madrid in the market and above all in the consumer’s mind.
Put the cuckolds on your usual sausage
The brand is born from a tradition, an ASB Directory artisanal production of several generations. All their products are made with the noble parts of the animals. Mainly the leg and shoulder. Which gives the sausage a very high quality . In addition, they use beef with the distinctive IGP of the Sierra de Guadarrama that guarantees the breed. The place of breeding and its diet. Among other requirements, obtaining the recognition “M CERTIFIED PRODUCT”, which recognizes the quality of the products made in the Community of Madrid.
Distrito has achieved the objective that the brand was looking for by relating the characteristics of the products with the intention of the brand through a direct and attention-grabbing claim. A challenge that he has been able to face thanks to his experience in marketing and his clear commitment to creativity