Today, we will continue with “Foreign Traders, This is YouTube Marketing You Must Read! (Part 1)” and finish the rest of the content of YouTube marketing, including:
4. YouTube Channel Management
5. Google ranking optimization for Youtube videos
6. YouTube video promotion
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4. Improve the authority of the channel
5. Google ranking optimization for Youtube videos
(how to rank videos in Google)
6. Video Promotion Strategy
1. When you publish a new video via email, you can put the video link in the email to your email subscribers. This is a simple and effective method. Example: In this way, you can usually import your loyal email subscribers to Youtube videos, so that the video can get a lot of high-quality traffic. A large number of views may push your video to the homepage of Youtube. It is also very likely to be rank on the homepage of Google.
4. Improve the authority of the channel
First of all, before you create a channel, please ask yourself:
OK, then try to summarize it in a short sentence.
This sentence is your slogan, which is the brand message you want to shape and spread!
(For example: if you are doing website SEO, your target audience must want to know how to rank and increase traffic, so you can make some learning videos, and the slogan can be Higher Ranking & More Traffic!)
First, let’s take a look at a channel page and
Take a general look at what elements it has:
1. Optimize channel picture (Header)
Make sure that the channel image contains this slogan. For example: after seeing a video that suits your taste, users are likely to visit its channel; and the channel image is the first thing users see after entering the channel. At this time, a concise and powerful slogan will help users understand the theme of your channel at a glance. If it is really what the customer nes, there is no reason for him to let you go! 2. Optimize the channel introduction page As shown by the arrow, click About to describe your channel. Be sure to write your slogan in the Channel Description.
In addition, in order to help
The channel appear in the search results of target users, you can add a few keywords in the Description. For example: 3. Optimize the playlist Your playlist should be optimiz according to the theme of your channel. For example: if your channel is dicat to yoga beginners, then your playlist can be call “Yoga for beginners”. And: ① The thumbnails of each video in the list are easy to customize, and add a sentence to indicate the theme of the list.
This virtual phone number provides enhanc privacy and security for your business operations. Using virtual numbers for phone number library online transactions, dating applications or other interactions helps individuals maintain anonymity. Where sharing personal information may pose risks. This extra layer of protection is especially beneficial in an age where data breaches and identity theft are prevalent concerns.
As shown in the r circle in the picture abov
The thumbnails of these videos all have the sentence “Yoga for beginners”, which allows viewers to know your expertise at a glance. ② Use the corresponding keywords to optimize the playlist to obtain traffic from various long-tail keywords. For example, in the above picture, each video name under the playlist is a long-tail keyword seo semantic analysis: what it is and why it’s useful expand bas on the main keyword “Yoga for beginners”. 4. Number of subscribers (Subscribers) We cannot simply say that the more subscribers a channel has, the better it will rank on Youtube, after all, there are many ranking factors. However, more subscribers (real, not purchas fake fans) will definitely be beneficial to your video. Think about it, if there are more subscribers, more people will watch a new video, and the total viewing time will naturally increase, which is an obvious ranking factor.
So, how to increase your number of subscribers?
Channel Trailer When users enter your channel, you ne to let them know the theme of your channel at a glance! In addition to the Channel Header mention earlier (adding a slogan to the picture), you also ne to make a Channel Trailer, which is equivalent to the channel introducing itself to visitors: Who am I? Why should you follow me? What is marketing list different about my channel? What will you get if you subscribe to me? The Channel Trailer should be less than one minute, interesting and leaving visitors with no questions about the theme of your channel.
Here’s a great example: its Channel Header and Channel
Trailer are both very well done, allowing people to quickly grasp the theme and value of the channel while also being interesting. 2) Set an End Screens for each video with a call for viewers to subscribe to the channel. Steps: ① Log in to Youtube, click on the account avatar in the upper right corner, and select “Creater Studio” ② Select “Video mananger” – “videos” ③ Select the video object you want to operate in the video list on the right, and click “it” ④ Select “End screen & Annotations” in the settings option above, click “Ann element” on the right side of the video, and click “Create” in the “Subscribe” option. ⑤ Check out the effect: (After watching the video, your CTA calling for subscriptions is likely to be the driving force for viewers to become subscribers. Learn more about End screen:
Therefore, pay special attention to the keywords
YouTube videos that appear in the first three search results. You can also try your best to make videos with this keyword. As long as you enter the top three, the traffic value it brings is considerable.) 2. Create a good video For video keywords, create high-quality videos according to the methods mention above, and do a good job of YouTube’s on-site SEO. 3. Create high-quality external links for videos YouTube videos are like any web page on the Internet. The more high-quality external links you get, the higher the ranking will be. How? ① Emb the video in the header of the web page When a video appears in the header of a page, it is equivalent to telling the search engine: this video is the main content of this page, that is, this video is very important! So, make sure the video appears in the header of the page. Of course, some short text introduction before the video is also fine.
Add Transcript below the video Transcript is the text form of the video
Which is equivalent to a complete subtitle record. It can help search engines fully understand the content of your video. (Note: Video Transcript should also pay attention to the layout, so that the audience can read easily, which will help increase user stay time and ruce bounce rate (two key Google ranking factors).) ③ Use Video Schema Google recommends using schema.org on-page to describe the video, which can enable Google to better index and display the video. (For schema.org vocabulary, Google, Bing and Yahoo! all support it) For how to set it up, you can refer.
